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Viral social media influencer and founder/CEO of The Crayon Case Cosmetics, Reynell Steward, a.k.a. “Supa Cent,” sent the internet into a frenzy after dropping the prices of her viral cosmetic brand just in time for Cyber Monday.

So much so that she made a whopping $1 million in 90 minutes!

“My goal was to make at least a million for the entire weekend. Never would imagined to make it in 90 minutes. It felt like a slot machine that never stopped running,” Raynell shared in a statement to WDSU6.

Using her love for beauty and the large social media following she gained from doing makeup tutorials, the New Orleans native launched her business in 2017 and clearly, it’s a huge success with a growing makeup line filled with brightly colored highlighters, palettes, lip, eye pencils, eyeshadow palettes and lipsticks made with WOC in mind!

Best known for her highly pigmented “Box of Crayons” eyeshadow palette, which was designed for beginning makeup lovers, Supa Cent is winning even though Crayola later released their own makeup line without giving Supa Cent any credit.

“I am just a normal girl from New Orleans who has a public sense of humor. Which got me to where I am today,” Supa Cent revealed in an interview with RollingOut. “When I started doing videos, they were so raw and unapologetic — people related to it! I didn’t care how people reacted to them! I just was venting, and they felt where I was coming from.”

Grossing $1 million in revenue within an hour during her 60 percent off Cyber Monday sale shows just how much love she truly gets from her followers!

We are so proud to see a Black woman winning! Keep shining, sis!

If you think there is no space in the beauty and makeup industry for you, you will definitely have second thoughts after reading this.

With the evolution of social media, the beauty and makeup scene has become one of the most lucrative and fast-growing business ventures in 2018. Despite this tremendous growth, there has been a lot of discussion about how black entrepreneurs and brand influencers in this sector are being sidelined. But when it comes to striving hard to get to the top, black people do it best and in grand style.

One of these hard workers is Supa Cent (real name Raynell Steward), a New Orleans African American social media sensation who recently launched her makeup line.

She made headlines on Tuesday, November 27, for making one million dollars in 90 minutes on Cyber Monday.

An overwhelmed and very emotional Supa Cent took to her Instagram page to share the exciting news with her 1.3 million followers who flooded her timeline with praises and congratulations as she shared a video of herself crying.

Supa Cent, who became a social media sensation back in 2013 after she went viral on the Vine App for her very funny comments, opinions and comedy clips, used this popularity wisely to become a brand influencer.

Before finding her turn in the spotlight, Supa Cent worked hard as a housekeeper and later as a waitress to make ends meet. The now-successful entrepreneur has not been shy to talk about her hardships and struggles taking every opportunity to leave her followers and fans with motivational words.

Supa Cent, popular for her words ‘ There is no elevator to success, you have to use the stairs,‘ has demonstrated that over the years by venturing into music management and creative directing and by starting her most popular brand, The Crayon Case.

The Crayon Case is a cosmetics line dedicated to amateur makeup users, aspiring make up artists as well as all makeup lovers to have fun with makeup, treating their face as a blank canvas and the crayon makeup as their tool. It has been described as one of the most innovative forms of make up that present a breath of fresh air to the industry and yes, that had to be done through the Black Girl magic.

famed founder and CEO of The Crayon Case Cosmetics, affectionally known as SupaCent, cleared 1 million dollars with her Cyber Monday sale.

In less than two years, Supacent has built a million dollar business from the ground up, and she hasn’t changed one iota since launching her brand. She is still very active on social media, engages with her followers, and keeps it 100 all day, every day. Her fans even contact her for personal advice!

If this is not motivation we do not know what is!!!

Congrats are in order for Internet star and CEO Raynell Steward, a.k.a. Wuzzam Supa! The Louisiana native achieved the unthinkable on Cyber Monday when she raked in a cool $1.2 million in sales from her Crayon Case Cosmetics in just 1 hour and 90 minutes. Supa let fans have a look as the magic happened and her phone notifications were pinging off the hook.

After hitting the million dollar mark, Supa Cent broke down into tears. We feel you girl!

Folks who have been watching the mom-to-be grind via social media over the past couple of years are especially proud of her.

The social media star’s success felt like a big win for the whole city of New Orleans. So much so that a 911 dispatcher got caught yapping about it over the phone when someone called with an emergency.

And although Supa can’t believe the success herself, she wants all her followers to know that if she can do, you damn sure can. She shared on Instagram, “A bitch busted tables and cleaned hotel rooms. Don’t tell me it’s not possible.”

This is Black Girl Magic at it’s finest. Congrats to Supa! Hit the flip to check out some of her classic, funny videos — where it all began for the social media star.

Y’all, I wouldn’t have believed it if I didn’t see it happening with my own eyes in real time. Yes ma’am, famed founder and CEO of The Crayon Case Cosmetics, affectionally known as SupaCent, cleared 1 million dollars with her Cyber Monday sale.

Okay, so I didn’t actually see it, but I watched the sales come in on the ‘gram and nearly passed out from the sheer excitement of it.

So why is this so exciting? Well, for one, Supacent is a self-made regular degular woman from New Orleans who has seemingly overnight, turned her passion into profit. Cha-ching.

In a February 2018 interview with RollingOut, Supacent revealed that her success came from simply being herself. She began by going live on Instagram and things just took off from there.

“I am just a normal girl from New Orleans who has a public sense of humor. Which got me to where I am today…When I started doing videos, they were so raw and unapologetic — people related to it! I didn’t care how people reacted to them! I just was venting, and they felt where I was coming from.”

In less than two years, Supacent has built a million dollar business from the ground up, and she hasn’t changed one iota since launching her brand. She is still very active on social media, engages with her followers, and keeps it 100 all day, every day. Her fans even contact her for personal advice!