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When you hear ‘highlighter,’ do you think yellow marker used while studying, or an essential part of your makeup kit?

Well, online makeup brand, The Crayon Case, thinks the answer should be both. The brand designs its products after school supplies. If you add “The Crayon Case Honor Roll Highlighter” to your online backpack, you’ll get a case of shimmery bronze pigment ready to “blend effortlessly into cheekbones, nose, cupids bow and more” delivered to your door, shipped in a box that looks like a small, square honor roll certificate.

The highlighter is one of only a handful of The Crayon Case products that isn’t currently sold out. CEO Raynell Steward (known online as Wuzzam Supa) made headlines in November after Instagramming her phone’s push notifications on Cyber Monday. She was being alerted to sale after sale after sale of makeup and generated her weekend million-dollar sales goal in a mere 90 minutes.

She aimed for a Guinness World Record next. On Sunday (Dec. 16) Steward and The Crayon Case went to the Superdome for the Big Christmas Toy Drive with friend Jesseca Dupart of Kaleidoscope Hair Products, The United Way of Southeast Louisiana and New Orleans Police Department.

The group was ready to donate over 4,000 toys to children and set a new Guinness record for the most toys given away in 60 minutes, according to a release. As of Sunday (Dec. 16) evening, 5,019 toys were given away at the event, said Russell Baker, Steward’s manager. That number breaks the record, he said. A Guinness World Records representative was not immediately available for comment.

So far, Steward’s record-breaking track record is pretty good.

Factor in a new-product drop on Black Friday (Nov. 23) and some devoted 504-area-code Christmas shoppers, and The Crayon Case saw $2 million in sales — twice that weekend goal — from Friday to Cyber Monday (Nov. 26). The brand’s only sale was Monday, when items were 60 percent-off.

“But they still was buying,” Steward said in a recent interview. Rather than just dropping the product a-la-Beyoncé, Steward created buzz for the seven variants of setting powder with a marketing campaign. The Crayon Case sales began to soar on Friday’s release day, even though the products were being sold at regular price.

“She drilled it in, so I wasn’t surprised,” Baker said. Making the goal in 90 minutes, though, wasn’t what he and Steward’s assistant Kelly Williams predicted.

Steward began The Crayon Case in June 2017, but the first makeup palette “wasn’t even all that” she said. It was after she released the Box of Crayons palette in January 2018 that sales really took off, she said. The 18 colors in the palette are named what they are, like “blue, green, red, yellow, black, brown, orange. Real, real, real simple,” Steward said.

The point of her brand is to be approachable. When she first got into makeup herself, she didn’t know anything about it, and learned from YouTube tutorials.

“Everything was so serious. It was like, ‘If you don’t know how to do this, get off Instagram,’ and ‘You don’t know how to blend. You don’t know how to contour,'” she said. “So they made it so hard, to where you didn’t even want to learn how to do makeup.

“The reason why I came out with school supplies is because when you’re in school, you learn,” Steward said. “Like, even professionals had to learn.”

When you’re using crayons, it’s more about having fun. Steward hopes the design makes it seem okay to mess up your makeup, like she did on Instagram videos as @supa_cent. Her Instagram presence (on Dec. 14, she had 1.3M followers) helped to catapult interest and following in her makeup company. (@TheCrayonCase had 616K followers on Dec. 14.)

Steward still manages posts to both accounts, often reviving StoryTime with Supa, where she answers “Dear Abby”-style questions from her followers with (brutal and hilarious) honesty.

Steward held various service jobs and sold T-shirts with funny-sayings from her followers until those same followers started asking about the makeup brands she was using.

“If they’re gonna keep asking me where I get something from, I’m gonna just start selling it,” Steward said. She just never thought the business would be this big.

The service industry jobs taught her customer service, she said. For example, customers who need to return The Crayon Case products, like the mom who had to send back the eyelashes her daughter purchased, tricked by the design into thinking they were an actual calculator, do so on a slip designed like a hall pass.

The Crayon Case’s new warehouse is just about to Mississippi, in Pearl River. Steward moved her company there from a New Orleans East location over the summer. Her office, designed by Williams, is painted in wide horizontal stripes of black paint, alternating between flat and satin finishes.

On the wall across from her clear desk is a painting made of five circles, created by Kentrice Schexnayder, artist and owner at Ken 6 Studio.Steward’s portrait is in the center circle and the smaller circles on either side tell her story of success with small pictures and words.

“[Steward] likes to say that she’s lazy but she’s one of the most driven people I’ve ever been around,” Baker said, while Steward sat nearby on her phone.

“When everyone else is asleep, she’s awake” and sending emails at 3, 4 and 5 in the morning, Baker said. She comes up the product ideas and social media strategy, a tool she shared with Jesseca Dupart in exchange for Dupart’s business knowledge on things like keeping inventory.

The Judy Brush, a bold rainbow-colored makeup brush, is named after Dupart, who is also “real vibrant in color,” Steward said.

“We make everything fun,” she said.

A certain social media star is celebrating a huge victory. Raynell Steward better known as Supa Cent has been burning up social media since the Vine era where she, Tokyo Vanity and their friends produced skits. She’s since continued making videos and expanded into makeup with The Crayon Case.

Fast forward to this week’s Cyber Monday and Supa amassed $1 million in sales in less than 90 minutes. The cosmetics line creator posted a video of her phone lighting up with orders before the official announcement was made.

Her staff then surprised her with a cake while Lil Wayne’s”A Milli” played in the background.

Her feat’s caught the eyes of the likes of Tamar Braxton who posted her on her page.

Now that’s wazzam, congrats Supa!

New Orleans native Supa Cent was filled with tears of joy on Monday morning after making a million dollars in less than two hours.

Supa started off doing hilarious videos on the popular social platform “The Vine” in 2013 and she instantly became a viral sensation. She later started her own cosmetic business “The Crayon Case” in 2017 which is an eye-shadow palette of bold colors that resembles a box of crayons. The social media sensation has since taken the beauty community by storm.

The Black-owned cosmetics mogul hosted a Cyber Monday sale on Nov. 26 and by 10:13 a.m. that morning, she received over 10k orders. Minutes later, she grossed $1 million of revenue in just over an hour. She took to Instagram to record the experience and broke down in tears of joy.

“Million Dollar Day in a hour in a half😢. GOD THANK YOU‼️,” Supa wrote. “A b**ch busted tables and cleaned hotel rooms. Don’t tell me it’s not possible 😢♥️🙌🏾🖍💯.”

Fans applauded the New Orleans native on her much deserved success.

“Congratulations. I followed you since your storytime days and you deserve this! ❤️.”

“You are an inspiration! Congrats queen👏🏽!”

“you’re a true inspiration. You’re proof that if you wisely invest the money from your regular job into a business venture you’re passion about, you can become your own boss and a millionaire. I love your glow up ❤️!”

“Definition of making something from absolutely nothing !! Congratulations Queen ❤️🙌🏾.”

“When I grow up I wanna be like you Queen👸🏽😘.”

Many people don’t know, but Supa Cent worked as a waitress and housekeeper for years before cashing in on her passion. However, she stepped out on faith and turned her passion into money.

“Don’t hate on yourself,” Supa told WDSU during an interview in June. “Along your journey, many people are going to tell you what you can’t do and what you shouldn’t do. Don’t be that person to yourself.”

Talk about money moves. Cosmetics mogul Raynell “SupaCent” Steward is proof positive that small Black-owned beauty businesses are poised to take over the industry.

The founder and CEO of The Crayon Case Cosmetics cleared $1M in sales in just 90 minutes during her epic Cyber Monday sale. At 10:13 CST, just 13 minutes into the sale’s launch she had cleared 10K orders.

By 11:41 CST, the New Orleans-native had posted a humble and inspiring IG video of her in tears after clocking a million dollar day in less than two hours. This record-breaking day (if not, it should be) comes less than two years after launching her viral brand of crayon-inspired makeup palettes and other nostalgic offerings.

Her palette launches, including fun crayon and school girl-inspired packaging, have been known to sell out in minutes, so selling out was not unexpected. But to push such high volume with quality product and rave reviews is to be commended.

She has definitely come a long way from her hilarious (and NSFW) #StoryTimeWithSupa videos that had us cracking up.

Congratulations sis! Keep doing your thing!

Some may know Wuzzam Supa aka Supa Cent from her hilarious and viral social media videos. Others may know her as the former waitress-turned-founder and CEO of the equally-viral cosmetics brand, The Crayon Case, whose “Box of Crayons” eyeshadow palette took the beauty community by storm.

Now, you can know her as Reynell Steward, the $1 million woman.

RELATED: VIDEO: Wuzzam Supa Talks Celebrating The Beauty Of Bold Make Up On Black And Brown Skin With Her ‘Crayon Case’ Cosmetics Line

The proud New Orleans native saw her brand gross $1 million in revenue within an hour during its Cyber Monday sale, showing just how powerful her brand really is and how much customers love what she has to offer.

Having launched her business in 2017—and later bringing her story to the 2018 ESSENCE Festival stage—this feat is surely a sweet one for Steward, as her journey thus far has certainly came with its challenges. One of the first product offerings from the brand was the eyeshadow palette, Box of Crayons, which includes an assortment of colors and pigments that bring nostalgic memories of playing with crayons and bold colors. After the palette went viral on social media, Crayola released their own makeup line, clearly profiting off of Steward’s success without giving her any credit.

Still, Steward’s product proved to only be nostalgic, but the quality of her goods spoke for themselves. The item has since has become such a hot commodity among fans that it has sold out several times, requiring several restocks.

It’s no wonder that fans of the brand and those wanting to try it for the first time took advantage of the Cyber Monday sale, which offered shoppers a whopping 60% off.

Aside from the viral Box of Crayons palette, The Crayon Case has quite an expansive line including highlighters, palettes, lip and eye pencils, other eyeshadow palettes, and lipsticks.

Congratulations to Supa Cent and we look forward to seeing even more much-deserved success for her fabulous brand! You can shop The Crayon Case products via TheCrayonCase.com