• Author: The Crayon Case


famed founder and CEO of The Crayon Case Cosmetics, affectionally known as SupaCent, cleared 1 million dollars with her Cyber Monday sale.

In less than two years, Supacent has built a million dollar business from the ground up, and she hasn’t changed one iota since launching her brand. She is still very active on social media, engages with her followers, and keeps it 100 all day, every day. Her fans even contact her for personal advice!

If this is not motivation we do not know what is!!!

Congrats are in order for Internet star and CEO Raynell Steward, a.k.a. Wuzzam Supa! The Louisiana native achieved the unthinkable on Cyber Monday when she raked in a cool $1.2 million in sales from her Crayon Case Cosmetics in just 1 hour and 90 minutes. Supa let fans have a look as the magic happened and her phone notifications were pinging off the hook.

After hitting the million dollar mark, Supa Cent broke down into tears. We feel you girl!

Folks who have been watching the mom-to-be grind via social media over the past couple of years are especially proud of her.

The social media star’s success felt like a big win for the whole city of New Orleans. So much so that a 911 dispatcher got caught yapping about it over the phone when someone called with an emergency.

And although Supa can’t believe the success herself, she wants all her followers to know that if she can do, you damn sure can. She shared on Instagram, “A bitch busted tables and cleaned hotel rooms. Don’t tell me it’s not possible.”

This is Black Girl Magic at it’s finest. Congrats to Supa! Hit the flip to check out some of her classic, funny videos — where it all began for the social media star.

Y’all, I wouldn’t have believed it if I didn’t see it happening with my own eyes in real time. Yes ma’am, famed founder and CEO of The Crayon Case Cosmetics, affectionally known as SupaCent, cleared 1 million dollars with her Cyber Monday sale.

Okay, so I didn’t actually see it, but I watched the sales come in on the ‘gram and nearly passed out from the sheer excitement of it.

So why is this so exciting? Well, for one, Supacent is a self-made regular degular woman from New Orleans who has seemingly overnight, turned her passion into profit. Cha-ching.

In a February 2018 interview with RollingOut, Supacent revealed that her success came from simply being herself. She began by going live on Instagram and things just took off from there.

“I am just a normal girl from New Orleans who has a public sense of humor. Which got me to where I am today…When I started doing videos, they were so raw and unapologetic — people related to it! I didn’t care how people reacted to them! I just was venting, and they felt where I was coming from.”

In less than two years, Supacent has built a million dollar business from the ground up, and she hasn’t changed one iota since launching her brand. She is still very active on social media, engages with her followers, and keeps it 100 all day, every day. Her fans even contact her for personal advice!

Wuzzam Supa reached social media celebrity status through her comedy and story time videos. She’s taken her social media popularity and launched many different business ventures, but it’s her Crayon Case makeup line that is changing the makeup game. With highly pigmented eyeshadow palettes, highlighters, lipsticks, and brow products, Crayon Case is quickly becoming one of the go-to brands for many makeup artists.

If you ever used crayons as a kid, you probably have some pretty distinct memories of them: the way they smelled, the way they fit in your hand, and, of course, using them on things other than paper, much to the dismay of grown-ups around you. And if you find yourself nostalgic for those carefree days of coloring outside the lines, you’ll definitely want to pay attention to this new eye shadow palette inspired by that popular artistic tool of your childhood.

As noted by Bustle, the beauty company the Crayon Case is now selling an eye shadow palette called Box of Crayons: an 18-color kit with shades named after the crayons of your youth.

And from the photos on the Crayon Case’s Instagram, it’s definitely clear that these colors are super vibrant and just as pigmented as the crayons themselves. With shades that include a glittery baby blue, a sparkly magenta, and even a bright neon lime green, you’ll be able to create the wildest and boldest of looks imaginable.

The Box of Crayons palette costs $30, and that’s not the only nostalgic product from the brand. It also sells an eye shadow primer that resembles a bottle of Elmer’s Glue, as well as a makeup pouch that will remind you of your elementary-school pencil case. What are you waiting for? Travel back in time, indulge in nostalgia, and look fierce AF all at once.